Humble Group AB (publ) has signed an agreement with the owner of Wellibites AB regarding the acquisition of all shares in the company. Wellibites AB is the leading Swedish brand in sugar-free, vegan and vitamin-enriched sweets.
The portfolio has a wide range with five different flavours; all vegan, completely free of sugar, gluten and palm oil and enriched with various vitamins and minerals. In a record short time, the company has created a strong distribution in the pharmacy market and in the service and grocery trade.
The seller was represented in the transaction by Mannheimer Swartling.