MSA Innovation Lab drives the firm’s innovation efforts, accelerates the digital development and helps our clients to excel. In particular, we work with generative AI and with identifying and investing in other new technology, the improvement of workflows and the promotion of innovative technological solutions. In order to learn and to enable our digital ecosystem to grow, we collaborate with clients, technology providers, entrepreneurs, startups and academia.

As a legal adviser and long-term strategic partner, our goal is to help our clients excel by providing the highest quality legal advice. This requires us to constantly evaluate how we can improve our working methods by using new innovations and creative solutions. We see the digital transformation as an enabler – both for us and for our clients.