IsaDora sold to Axcel

The owners behind the Swedish cosmetics company IsaDora has divested the business to the Danish private equity firm Axcel.

IsaDora is Swedish producer and distributor of cosmetics with production and headquarters in Malmö and additional production facilities in Berne in Switzerland. Its products for the eyes, face, lips and nails are sold by around 5,000 stores in 40 countries. The main markets are Sweden, the other Nordic countries, Germany and the Middle East.

Axcel is a Nordic private equity firm focusing on mid-market companies and has a broad base of both Danish and international investors.

The transaction is subject to the approval of the Swedish Competition Authority and is expected to close during the first quarter of 2018.

The sellers were advised by Mannheimer Swartling in the transaction.

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