eComID completes seed financing round

eComID has completed its seed financing round, the largest ever in European fashion tech, and the second largest globally.

eComID is a Swedish-founded fashion tech company building the technology for more intelligent and personalised online shopping. Through its Shopping Passport platform, eComID enables shoppers to bring their size and taste preferences, and other shopper context across brands, helping connected retailers improve and personalise their online customer experiences, while reducing returns and the associated costs and environmental impact.

The financing will support eComID’s continued expansion and development of its innovative platform.

eComID was advised by Mannheimer Swartling in the transaction. The firm’s team consisted mainly of Maria Holme, Henrik Larsson and Carl Ebenholm.