Babyshop acquires Melijoe

Babyshop group has acquired 100 percent of the shares in the French childrenswear retailer Melijoe from the Belgian investment company Gimv, Melijoe founder Nathalie Genty and other minority shareholders.

Babyshop is a Swedish high-end children’s fashion group. was founded in 2006 with a vision of building the best online store in the Nordics for children’s clothing. In addition to e-commerce, Babyshop has several physical stores in Norway and a flagship store in Stockholm.

Babyshop was advised by Mannheimer Swartling in the transaction.


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