PriceRunner is sold to Klarna
The shareholders of PriceRunner have on 2 November 2021 entered into an agreement to divest PriceRunner to Klarna.
PriceRunner is the leading comparison shopping service in the Nordic region. It has business in Sweden, Denmark, Norway and the United Kingdom and compares 3.4 million products from 22,500 retailers in 25 countries. The acquisition of PriceRunner will enhance Klarna’s shopping, payments and banking experience for consumers globally.
Completion of the transaction is subject to approval by regulatory authorities.
The majority shareholders Karl-Johan Persson, eEquity, Nicklas Storåkers and Creades were advised by Mannheimer Swartling in the transaction