June 23, 2014 - Assignment

Volvo Car Corporation enters into global marketing agreement

Volvo Car Corporation has entered into a global marketing agreement with an international advertising agency for a worldwide supply of advertising services. The general objectives of the agreement are to increase Volvo Car Corporation’s sales of cars and related services and also to adapt Volvo Car Corporation’s marketing to the constantly changing car market. 

Volvo Car Corporation is a Swedish premium automobile manufacturer with a global market presence. Volvo Car Corporation has its headquarters in Gothenburg, Sweden. 

Volvo Car Corporation was advised by Mannheimer Swartling in the matter. The firm’s team was led by Niklas Sjöblom, primarily assisted by Oscar Björkman Possne.