February 5, 2009 - Assignment

Swedish Match and Philip Morris International in Global Joint Venture

Swedish Match AB (publ) has been advised by Mannheimer Swartling in its new global joint venture with NYSE-listed Philip Morris International.

The joint venture will commercialize snus and other smoke-free tobacco products worldwide, outside of Scandinavia and the United States. The joint venture company will be owned 50/50 by the parties and will utilize the strong combination of Swedish Match’s product development and manufacturing expertise and Philip Morris International’s extensive sales and distribution infrastructure. The joint venture will be based in Stockholm.

The responsible partner was Adam Green, assisted primarily by Johan Bergman, Claudia Wallman and Jenny Holmén. Johan Coyet was the partner in charge of competition matters and Per Josefson was the partner responsible for intellectual property advice.