January 22, 2010 - Assignment

Alipes acquires majority position in Reflex

Mannheimer Swartling and Norwegian law firm Thommessen jointly advised Alipes AB on the acquisition of a majority position in Reflex AS.

Alipes, an investment company financed by Inter IKEA and IKANO, focuses on retailing and consumer goods companies in the Nordic region. Reflex holds the "Barnas Hus," Reflex" and "Fru Lyng" trademarks and concepts and is the majority owner of Rexinus AB, holder and operator of "Babyland" and "Barnens Hus." With 40 shops and 89 franchisees throughout Norway and Sweden, the group is one of the leading Nordic retailers focused on children's products.

Mannheimer Swartling's team included Peter Jonsson and Jan Holmius.