Proventus divests BRIO to Ravensburger
The Swedish investment company Proventus has divested renowned Swedish toy company BRIO AB to the Ravensburger Group, one of Europe’s leading manufacturers of puzzles, games and activity products.
Proventus has been the main owner of BRIO for over ten years and has enabled the company to revitalise its brand, leading to profitable growth for the wooden toy business. BRIO is known above all for its high-quality wooden train sets and ranks among the most prestigious brands in the toy market. The transaction unites two family businesses which share a similar corporate and product philosophy as well as a long-lasting history and tradition, Ravensburger and BRIO being 131 and 130 years old, respectively. The transaction also includes the company Alga, the Swedish market leader in board games.
Proventus and BRIO were advised by Mannheimer Swartling in the transaction. The firm’s team was led by Åsa Hansdotter primarily assisted by Fredrik Heldqvist and Emma Ravheden. Henric Diefke advised on employment law issues.