Novax invests in Concept Motion
Novax has acquired a 33 percent stake in Concept Motion AB, a growth company that is Sweden’s leading full-service supplier of fitness equipment. Founder and CEO Bo Ekros remains the majority shareholder of the company.
Novax, a subsidiary of Axel Johnson AB, is an active and long-term developer and investor in growth companies within retail, trade and trade related services.
Novax was advised by Mannheimer Swartling in the transaction. The firm’s team was led by Tom Wehtje, primarily assisted by Henrik Johansson, Anna Brannemark and Adam Erdling.