May 20, 2013 - Assignment

BRIO divests pushchair and car safety business to BRITAX

BRIO divests its business for pushchairs and car safety seats to BRITAX, one of the world's premier manufacturers and suppliers of children's car safety seats and pushchairs. The transaction includes the pushchair platforms BRIO GO, BRIO HAPPY and BRIO SMILE as well as further pushchair and car safety products that are marketed today under the brands BRIO®, Simo and Carena.

BRIO was founded in 1884 and is a multinational company well recognized for its wooden toys. Also part of the BRIO Group are Alga, the board game company and Scanditoy, one of Scandinavia’s leading distributors of toys.

Mannheimer Swartling advises BRIO in the transaction. Responsible partner is Åsa Hansdotter, primarily assisted by Martin Sjölund.