Arcus acquires Nordic spirits brands and operations from Pernod Ricard
Arcus-Gruppen has agreed to acquire a portfolio of Nordic spirits brands and a production facility from Pernod Ricard for approximately EUR 103 million. The acquisition comprises the brands Aalborg, Brøndums, Gammel Dansk and Malteser, as well as a production facility in Aalborg, Denmark. The transaction is subject to approval from the relevant authorities.
Arcus-Gruppen is a Norwegian spirits company and the largest wine supplier in the Nordic region. The group’s brands include Braastad Cognac, Linie Aquavit, Løiten and Vikingfjord Vodka. Production and bottling take place in Gjelleråsen, just outside Oslo, and the company has 470 employees. Arcus-Gruppen’s sales in 2011 totalled NOK 1.8 billion. The acquired brands will increase Arcus-Gruppen’s sales in the spirits segment with around 50% and increases operating profit significantly. Arcus-Gruppen is majority owned by Ratos, a private equity conglomerate listed on Nasdaq OMX Stockholm.
Arcus-Gruppen was advised by Mannheimer Swartling in the transaction. The firm’s team included partners Lars Kongstad and Lucas Jonsson, primarily assisted by associate Hans Abrahamsson. Local partner Oliver Cleblad in Frankfurt advised on German law in the transaction. Partner Stefan Perván Lindeborg in Brussels and senior counsel Jürgen Busch together with senior associate Meike Johnsen in Berlin advised on competition law.